Swedish entrepreneurs Jens Grede and Erik Torstensson joined forces in 2012 with the intention of designing the ideal pair of jeans. FRAME Denim was born, and has defined California chic ever since. Inspired by the fashion industry's “off duty” aesthetic, the label was quickly embraced by It Girls and lauded as an accessible global luxury brand. Today, Frame has expanded from handcrafted denim to ready to wear staples in the finest natural materials. Based in Los Angeles, Frame aims to be the West Coast's premiere lifestyle brand, and a reflection of the rich cultural capital that is LA.
We use essential cookies to make our site work and, if you consent, optional cookies to enhance your
experience, improve our website and to show ads that are relevant to your interests. Click
"Accept" to accept all cookies. To reject cookies or to review your cookies preferences, click "More Info."
